During the final quarter of 2016 (October December) the firm's Elgin office recorded a 57% increase in the number of property viewings conducted compared with the same quarter of 2015. There was also a 16% rise in prospective buyers registering with the office in comparison with the previous quarter.
Supporting a trend seen across the firm, the Elgin office had a particularly active January with many prospective buyers taking advantage of the traditionally quieter month to find their next home without the strong spring and summer competition. The Elgin residential team recorded 54 viewings and 103 new applicant registrations during January.
Mild January weather and high demand from buyers has significantly boosted activity in the region with viewings figures increasing by 47% compared with January 2016.
This change of selling season habits and rising demand should encourage those who are considering putting their homes on the market not to hold back until the spring.
Moray continues to attract a wide range of buyers from across the whole of the UK. During the fourth quarter of 2016 national buyers accounted for 54% of all sales in the region, illustrating the firm's ability to market and sell high quality houses to buyers across the UK and beyond.
Homeowners often move here to take advantage of the fantastic value for money the area offers, with family homes including large plots of land often selling for the same amount as a two or three bedroom flat in Edinburgh, Glasgow or Aberdeen. Moray is one of Scotland's most desirable locations, having a mild climate and wide range of recreational activities available, it offers prospective buyers a brilliant lifestyle opportunity.