Interactive Website Launched To Boost Self-catering Holiday Visitors To Scotland
Scotland's leading specialist holiday lettings agency, Cottages & Castles Ltd, has officially launched a new website that will transform the way families and visitors book holidays in Scotland.
Cottages & Castles has been operating for over 25 years providing a dedicated holiday lets service offering a supreme range of self catering holiday cottages, exclusive large houses, holiday castles, mansions and sporting lodges for rent throughout Scotland.
Having recently conducted a survey with over 500 of their customers, it is apparent that holidaymakers are as interested in what they can do and see in the area as they are in the facilities provided by the accommodation, with 76% of respondents claiming local activities and places to visit are top criterion when booking a holiday.
The results have allowed Cottages & Castles to design a website www.cottages-and-castles.co.uk with unparalleled interactive search functions. To make it easy for users to find their ideal area and holiday, the website has split Scotland up into distinct regions (Highlands & Islands, Central Highlands, Argyll & The Isles, Central Scotland and South Scotland) and each of these in turn into more localised areas with suggestions for activities, attractions, eating out and events in the area.
Activities have been categorised into three main interests; adventure sports, country sports, great outdoors, with additional search criteria including for example if a property has an open fire, a swimming pool and if it’s located near a beach or close to a ski resort.
The site also associates attractions with properties and areas. Cottages & Castles has built on its association with the National Trust for Scotland (NTS) and wherever you choose to visit in Scotland, you can identify the fascinating NTS attractions nearest to your house – whether the stunning Glencoe or the wonderful castles like Brodie in Moray and Fraser in Aberdeenshire.
Supporting the new website, Hazel Pearce of House of Bruar, renowned as Scotland’s most prestigious, independent store, said: “We have worked with Cottages and Castles closely for a number of years and are delighted to now feature on their fantastic new website.”
Sue Bourne, manager of Cottages and Castles, said: “With the internet being an essential tool when booking a holiday, what we wanted to achieve was a website offering visitors a ‘one stop shop’ for all their queries about holidaying in Scotland, where to stay, what to do and what to see.
“At present approximately 60 percent of our bookings are made online, a trend we hope to increase over the next few years aiming for over 75 percent of all our bookings via our new website.
“Whether you are a new visitor to Scotland or you know Scotland well and are seeking inspiration on an alternative holiday location, then our website will equip you with all the information needed to book that perfect Scottish holiday.”
As part of the new website launch the firm is running an online competition titled ‘Where are Wills & Kate?’ to celebrate April’s Royal wedding. Cottages & Castles are offering a £500 holiday voucher for a stay in one of their outstanding Scottish cottages or towards a stunning castle, for one lucky winner who can find where Wills & Kate are hidden on their website. Visit www.cottages-and-castles.co.uk for full competition details and to entry by Thursday 28th April.
With a premier letting agency and sophisticated online booking service, Scotland is now resourced with the very best holiday rental service. Cottages & Castles offers an extensive range of self-catering properties to suit all tastes and budgets whether it be a cosy cottage for two to a large country mansion or even living the Scottish dream in an historic castle. Visit www.cottages-and-castles.co.uk to book your holiday and explore the new website.