CKD Galbraith Launches Innovative Marketing Tool For Lettings Department
We have introduced QR (quick response) codes which enables smart phone users to gain instant access to particular properties available on the firm's lettings website, relevant to the area in which they are seeking residential property to rent.
A new marketing tool has been launched by for our thriving lettings department. We have introduced QR (quick response) codes which enables smart phone users to gain instant access to particular properties available on the firm’s lettings website, relevant to the area in which they are seeking residential property to rent.
Codes will appear in the shop windows of our residential offices where potential clients can scan the code with their smart phone and will be taken directly to all properties available to rent through CKD Galbraith in that particular area. The codes will also be included in property adverts and on ‘To Let’ signage outside individual properties.
At present the codes have been introduced in our Ayr, Stirling and Inverness offices, and we plan to roll out the initiative across all of its other lettings departments throughout the country over the next month.
The advantage of such a service is that clients get instant access to information direct to their hand held device at the time of viewing and the delivery of information more rapidly without the need to go to the specific website and type in various searches, or alternatively sending a text or email and having to wait for a reply.
Joyce Smart, lettings manager at CKD Galbraith’s Ayr office said: “We believe we are one of the first property consultancies in Scotland to be embracing this advanced service and are excited about introducing it to other departments including residential sales in the near future.
“Our lettings departments in Ayr and throughout the country are thriving, with demand outstripping supply in most areas of the rental market. It is therefore imperative that our clients are able to gain access to properties as soon as they are introduced to the market. In this era people like to embrace new technologies and this new tool will provide instant access to all properties available to let and help ease the process for rental home hunters finding their ideal property.”
In a recent article featured in Media Guardian 13.06.11, Jon Mew, head of mobile at the Internet Advertising Bureau points out that 41% of the population already have a smartphone and that by next year that should be half of the population, and it shows no sign of slowing.
Rik Haslam, chief creative officer at leading digital advertising agency RAPP also points out that more smartphones are being built than laptops and desktops combined and that mobile internet use is ramping up almost 300% faster than desktop internet access did.
We will also be able to monitor the usage of the codes through a built in tracker and thus be in a position to build up a data base of information of potential clients in the area to help in the marketing process.
If you would like to get in touch with one of our 12 offices across Scotland to talk about letting a property then please just get in touch.