Boxing Day is reported as one of the busiest days for house hunters thinking about their next move with spikes in online traffic reported by agents. This trend supports the move to a 12-month market for selling property. Visits to OnTheMarket increased by 13.7 million during last year’s festive period and property-related searches on Google also grew by 150% immediately after Christmas last year.
George Lorimer, a partner with Galbraith says:
Christmas is the one time in the year when family congregates for several days to entertain at home. If they weren’t considering moving house beforehand, they often think again after guest accommodation is stretched and the dining room suddenly seems too small for a celebration. It may be that reunited siblings decide they ought to have a spare room for older relatives. In addition, it is a time when family sit around the table and make plans for the coming year.
We find that traffic to our own and affiliated websites is exceptionally high at this time of year, particularly from Boxing Day and through to the first week of the New Year. If you are thinking of putting your house on the market, the festive period is a very good time.
This change in selling habits and strong demand creates an excellent opportunity and should encourage those who are considering putting their homes on to the market not to hold back until the spring. George Lorimer continued:
Sellers should keep in mind a few key tips when presenting their homes to potential buyers in the winter – keep it warm and well-lit inside, use images taken in the brighter summer months if possible and maintain the exterior aesthetics by clearing the gutters and pathways of leaves. These are simple ways to make your home a welcoming retreat for prospective buyers braving the elements to house hunt in the coming weeks.
Our agents top tips for selling over Christmas
- A natural wreath on the door is a lovely invitation for viewers, after all you want them to envisage their next Christmas in that property.
- Pile the logs by the fire and have the fire crackling during viewings, such a homely atmosphere will be difficult to resist.
- Try to ensure decorations are in keeping with colour themes in the property where possible. Natural choices of holly and ivy, pine wreaths and wooden decorations are timeless and classic in design and are less likely to offend.
- Scented candles can be very effective at creating a winter ambience without the need for decorations, ginger spice or mulled wine scents are very popular and also add to the viewing experience.